Mums on Instagram with a liking for fashion are having a real moment. I don’t think it’s about being a mum per se, but grown up fashion is suddenly not being ignored anymore. We don’t have to look up to 19 year olds for style inspiration. Brands are realising that a) 30-somethings and above usually have more money to spend and b) they actually want to look good, and are not reduced to fashion wallflowers as soon as the 30’s beckon or once they’ve given birth to a little human.
I, along with 4 other stylish women of Instagram, were invited by Endource (a new expert style advice website), to share our fashion tips and offer inspiration to their followers. 4 out of 5 of us were mums, and 4 out of 5 of us were (I’m guessing here, so apologies if I’m wrong) over 30 years old.
I’m pretty sure the style advice wasn’t specifically aimed at older ladies, I’m pretty sure it was because we are, for once, actually being looked at for style inspiration, especially over on Instagram. You don’t have to look very hard to find all of the inspirational women, that have a little more life experience, on Instagram who are accruing thousands, and millions of followers. And long may it last.
Women past their twenties are generally more confident, more self-assured, and know their own style and I honesty think this is shining through. Instagram is really helping those brands that still haven’t got with the program and continue to use 18 year old models to sell their wares to mainly to 30/40/ 50 year olds. Women want to see the clothes they buy on women like themselves. And why bloody not.
Just because you’re not in your teens doesn’t mean your fashion career has to end. Jump onto Instagram, it may only just be about to begin!
You’ll be able to see more photos from the shoot on my Instagram.
What do you think about women over 30 replacing younger models and becoming style icons? And will we start seeing this change filtering onto the catwalks?
Love Nat x