Olive Loves Alfie launch their brand new website

If like me you are a fan of the famous Olive Loves Alfie store, you'll be thrilled to hear that they've recently relaunched their website. You can now shop from the comfort of your sofa in ease, whilst looking at their beautifully curated edit.

I've known Ashlyn, the owner, for a few years now having met on an up-cycling workshop. She's an extremely talented stylist, a celebrated author, and an inspirational business-owner of 2 stores. She's also a very kind, and lovely person, doing all of this whilst raising her now teenage daughter single-handedly. The epitome of a Warrior Woman.

Recently she's teamed up with the lovely Emma from Finlay Fox and they make a dynamic partnership, most notably bringing the OLA Mama! events to the 2nd Olive Loves Alfie store in E20, near Westfield, Stratford and relaunching their website.

As well as homewares and kids clothing they also now have a mama's edit. A small but perfectly formed edit of what every ethically-conscious woman who is interested in style wants. There has clearly been a conscious effort to support homegrown brands. Kate Sheridan made these gorgeous dungarees, which are just perfect for busy mums, and these wonderful vegetable-tanned bags both made in the UK.

Dungarees | Striped top | Bag



And with summer just around the corner, who doesn't need a pair of Salt-Walter's to bring those newly manicured trotters out of hibernation.

The photos above were all shot by Rebel and Rose Photography at Ashlyn's amazing home - The Clapton Laundry. She also holds brilliant events there and hires it out for shoots occasionally.

Go check out their newly launched website and let me know what you're loving?

Love Nat x

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